Despite the dynamic circumstances that the pandemic brought with it to the travel industry, Blueberry expanded into other industries to maintain its stability. This underlines Blueberry’s sustainable growth in the African market and its commitment to holistic development, involving its guests, owners, and partners.
In African Continent, Blueberry has a wide portfolio, with ten brands across the luxury, premium, upper midscale, midscale and economy segments, and each brand has been able to create a niche for itself, among all bases and varied needs of the market.
Coming to 2022, Blueberry is on the way to open its new Travel subsidiaries in Yaounde (Cameroon), and Togo (Guinea). Speaking on the occasion, JaiKishan Tewani, M.D. of Blueberry Group said “We are excited to be entering new markets that promise vast business potential. With travelers’ confidence rebounding, and the tourism sentiment demonstrating positive outcomes in the coming time. We are well positioned to address this demand and an addition Dedicated Tourism Staff to our existing network would surely lead Blueberry to even higher levels of services in the continent.”
From a development perspective, Blueberry has been following a densification strategy, and enhancing expansion in key countries with multiple business securing their core pillars.