Talent and Culture

Strengthening our leadership in the Tourism segment

March 10, 2022

Around the world, people are starting to plan holidays and tours again. And, at Blueberry, we’re re-energizing our tourism strategy to benefit fully from a strong recovery in this segment.

Blueberry has always innovated, adapted to new trends and stayed ahead of the curve—that is its strength. And its agility and flexibility paid off when the Covid-19 crisis hit the tourism sector with unprecedented force.

Before the pandemic, the global travel and tourism industry already generated good revenue. Now, health restrictions are gradually easing worldwide, and we are consolidating our business model in this segment, which is expected to bounce back strongly and grow again.

In a recent global guest survey, 83% of respondents said they were likely to plan a leisure trip in the coming months. Almost three-quarters of them said they would choose domestic destinations, and all confirmed that health and safety measures would be a priority for their next hotel stay. It is therefore safe to say that leisure travel promises to make a robust recovery.

Blueberry is reinforcing its strategy in this sector and unveiling new offers to meet the surge in demand.

Now, our objective is to bolster our tourism offering with unrivalled experiences in sport, culture, wellness and entertainment.

All over the world, our brands are also known for their individual expertise and now we need to core our pillars in tourism sector.

We have a powerful, agile network and are drawing on it to prepare for the rebound in travel and consolidate our leadership position in the tourism segment. We intend to offer our clients ever-more personalized, seamless experiences, with targeted deals and inspiring advertising campaigns.

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